eyeforpharma – May 26, 2017. Symphony Clinical Research CEO, Nicki Norris, was interviewed by eyeforpharma for an article entitled “Bringing the clinical trial to the patient.” The article discusses how in-home visits are making clinical trials more convenient for patients – and more productive for research companies.
The driving force is convenience, says Mrs. Norris, “Making it more convenient to participate in a clinical research study means people are more likely to enroll and to stay in the study. When that happens, pharma companies are able to bring their products to market much sooner.”
The in-home visit has changed the face of clinical trials, she says. “By associating the clinical trial process with a place of comfort and convenience, with caring and compassion delivered by the homecare clinician, it’s practically the definition of patient centricity – and it’s really working.”
Read the full article here!